End new product Trade Show promotion is strategic penetration operation, as long as they accurately determine market characteristics, product characteristics and operating the starting point, grasp the new product Trade Show promotion is not the behavior of sellers, but are designed to promote, dealers will be able to figure out the crack of the Road.
The first one: leveraging the power
Case: Zhang local influential dealers, but with the recent Trade Show promotion of new products have been repeatedly rejected while the second installment of distress among the trapped. He pondered: forged so many years and the second installment of emotion at this time why seemed so vulnerable? With the second installment of their degree is getting worse, conditions are more and more talk less and talk face more affordable. And they really do not come from the second installment of a larger profit sales, but from the second installment of the general sales seen growing appetite second installment large, more and more high maintenance.
Zhang finally realize the truth: big second installment hinder their business, especially new product Trade Show promotion. It seems appropriate to change the past, ideas and models on the market repositioning and development channels, conduct terminal operations.
To build the reputation of the product, to enterprises in the product life cycle introduction, growth marketing efforts put forward higher requirements, not only requires the allocation of resources, it also requires the marketing level. If the resources are inadequate investment, product growth is insufficient to make a market share of less than ideal level, the efforts of enterprises will be aborted, which is the enterprise often mistake; if the marketing level insufficient or excessive manipulation of marketing with Retractable Banners [https://www.retractable-banner-stands.com/cheap-retractable-banner.html], such as excessive price promotions or abuse It means, but also make excessive release of energy products, thus affecting the expected product profitability, market position and life cycle. Build all these will eventually damage the reputation of the product.
How about the reputation of the product
Build the reputation of the product
Product’s reputation for shaping the reputation of their products, both “a prosperity,” the positive effects, but also “a loss for both sides,” the negative effects. At the same time, “Wood show in the forest wind will destroy,” a reputation for product support if there is no portfolio in the role of competition will inevitably shorten the life cycle.
In order to ensure the successful building reputation for their products contribute to the reputation of the product, companies must adhere to the following principles:
Therefore, to solve the price problem, we must first solve the problem is still the product and Trade Show marketing standards issues, rather than branding issues. Brand building process is a matter of course, we do not need and can not be achieved through deliberate, otherwise, companies with limited resources will be wasted on an element of nothingness. American companies lesson in this regard has been very painful.
Through the power of the product to break the monopoly of multinational brands in the process, the objective is the American brand-building process. So, how should the road go?
How to build brands through Trade Show marketing products
If you can not win the reputation of the product, it’s just an ordinary product. Only those products with a reputation in order for the enterprise market share and profits. In other words, the product has a reputation in the market have the ability to compete with the brand.
If no reputation as a foundation, the brand is a name or symbol, it does not have any special meaning. Has the reputation of the brand, will have a brand value. Reputation, the greater the brand value; the longer the duration of reputation, the higher the value of the brand.
From the brand mechanism point of view, it is closely associated with the reputation. To the individual, supporting the brand reputation of the product; on the whole, to support the brand is the product’s reputation.
National and regional uneven development, is the world divided into two poles: the national and entity-based products and services mainly to the production countries; and to the production of high-tech entities based country and with low technology products for the entity brand products based country and non-branded products based country; the main countries.
United States is a low-tech, non-branded products mainly national entities, with the same type of other countries is different, we are fortunate to become a “world factory”. On the one hand, multinational companies have set up factories in United States, and its products not only sold in United States, and sold around the world; on the other hand, international brand in United States by OEM way for the global supply of goods, while American companies through their own efforts to form a global radiation of strong production capacity.
However an accepted fact that, despite United States in the global production of goods, but not equally. United States to sell goods to the world simply as “the world’s workshop” on the global market, American companies are just the product of “producer “, it is not qualified products” salesman “, but not” marketers. ” If you do not change this situation, the American market will become a paradise for multinational corporations, United States will become the global market multinational Feather Flag wholesale manufacturers.
Therefore, we must set the “world’s workshop” up to “the world of Feather Flag advertising workshop” The transition from the world of “producer” as “marketers.” The key issues are: What is the correct way to achieve this change?