Brother watching sister pour soy milk, and asks: "how down for so long?" Sister answered: "Because milk concentrated ah!" Listed at the beginning of the Unified sun soy milk, TV ads, or to maintain the demands of competing brands, and simply focus on the "tasty", "taste fragrant, Mei soy milk has been under and the opponent does not differentiate 5 percent of the market share ahead.
Mei Jia soy milk quality, is old brand reputation, unified in 1992 to launch a series of fresh milk in 2000 to strengthen the brand re-positioning and packaging, switching to unified sun soy milk, after pushed unsweetened soy milk, but still Mei, a cut behind.
Unified sun soymilk want to go beyond that, only through unique marketing approach. Unified launched the sun low sugar high fiber soy milk in 2005, immediate access to the National Food Certification, proved to have the effect of lowering cholesterol and triglycerides, but healthy food on TV, print or retractable banner stand ads are strictly limited, can not directly state that soy milk much effect on health, so a unified public relations operation to let the market share to raise up.