Community marketing is different from store sales, residential marketing is not the peak seasons. Those who sell the new keys have been living in the area or district, are suitable for us to do promotion.

In the new real estate, we can guarantee some of the large property companies and cooperative relations. The so-called medium and large property companies, is the number of residential property management group, from property management companies to get the company’s newly built area about the information (usually 3-6 months before the new district has been identified on the property company), and the archive and organize to form a city of potential residential user database. Arrange for regular tracking and maintenance, laying the foundation for the next sale.

In the old residential areas, a higher proportion of housing is renovated, including replacement of kitchen products. Therefore, with the center or second-hand housing transactions known intermediary companies to obtain second-hand housing transaction specific information, and archive order to form a city has the potential replacement demand user database. We also arrange for regular maintenance and updating of the database.

Community marketing process, promotional Retractable Banner Stand display is very important. As the still store promotional display and therefore involved a much larger part than in stores. The first is to select a suitable site in the residential areas. Some of the local community to use only fixed. Booth on the show is also very knowledgeable, use a good tent, sun umbrellas, arches, etc., have momentum. Secondly, we must strive for a prominent position in the cell suspension banners, giant printing. Also, the owners find ways to make communities aware of promotional exhibition information, try to find the residential user contact, send SMS or to property owners within the district to send letters. Of course, the blasting will be organized a number of pre-shopping guide in the district of temporary hair leaflets.

Sometimes the display is difficult to advertise into the area, we can do in-store promotional activities for the community. Through on-site raffle (prizes to be attractive, such as the free one first prize, second prize appliances, etc.) to attract potential customers into the store. Use “into the store and polite” way to obtain the contact potential customers. Before doing the promotion, to be prepared in advance, well in advance some of the residential house design, design multiple solutions to simplify, there are the promotional interests of the visual point.

Addition to the above, but also make the store’s image display. The first task facade, the facade can be done on large-format printing, and get hold of a special promotional units, hung POP, custom print Trade Show Table Covers and so on. Secondly, the store may have targeted some of the products selected for packaging, easy for customers to accept. In the publicity choose to focus on topics of local hot spots (Teacher’s Day, Zhen disaster), etc.

Community promotion done very lively, very tired, but that does not necessarily have a good harvest. In order to ensure proper output, before doing the promotion, to do input-output estimates. To take full advantage of a variety of resources to tap customers, including the right to find the relationship between the people within the district or seeds clients. Community promotions, to form three-dimensional, there is momentum of the campaign, to a cell in the burst can also spread to other surrounding communities.