Retractable Banners used for airline proactive promotion
Civil Aviation of China Netcom reported hearing staff Ling Xingdong: in “serving the public A Good” Retractable Banner Stand promotional campaign, party Ningxinjuli Dalian Branch China Southern Airlines, innovative, quantitative assessment by identify, observe the exchange, propaganda vehicle three focus efforts characteristics to create activities to further promote excel activities.
Grasp the quantitative focus
To ensure that activities achieve tangible results, Dalian Branch study the formulation of the “” serving the public A Good “activities form the main tasks and quantitative assessment,” assessment form “three bright three to three assessment” as the starting point of each unit by 2012 The mandate, optional tasks, special tasks, completion time, a detailed assessment projects division, the nature of different tasks, the difficulty to determine the appropriate score. Examination table lists a total of 551 11 party branch activities specific criteria, measures, time frame for completion, including flight department to “show the brand promise to create flight safety,” the Ministry cabin “for the frequent traveler to carry out division race between the development of “Financial institutions” continue to implement the reimbursement is easy to reduce the cash “and other service initiatives. According to assessment table to determine the progress of the branch leading group in the weekly leadership meeting to, briefed the meeting on a monthly political information, increase transparency in the activities, the end of 2011 now completed the project on grass-roots assessment scores included in the year-end performance evaluation of each unit . Through quantitative, detailed, optimized assessment work, the results of appraisal activity into each unit and individual performance appraisal system to build a good platform for activities lay a solid foundation depth.
Promote the benefits of the scene to observe
Ideological and political work to promote the depth of integration with the production and management, Dalian branch once a month alternately in units organized to observe key link exchanges. November 29, 2011, held the first demonstration flight Ministry of exchange, the principal leaders of Dalian branch, the main functions of the authority head, the grass-roots Party branch secretary in the Ministry of the scene to observe the flight. Flight Division focuses on creating “four good” flight department activities, internal performance evaluation system to quantify and mentor with believers and other special events, has aroused widespread sympathy, get a promotion measures and experiences, to observe the effectiveness of the exchange made.
After the meeting, the Security Department, Shipping Department, Marketing Department have organized a four cadres and group leaders to share their knowledge Flight Division. December 28, Marketing the second was held in Dalian branch exchange, the Ministry of the market participants to see the results of team-building, feel the sense of responsibility to the rank of staff positions and efficient implementation of awareness has improved significantly. Also, with Canon Dalian Branch, Dalian Heavy Industries, Hunan Branch, Jilin Branch and other units to carry out learning exchanges. Through observation, communication, commenting and other activities, to establish the correct orientation, enhancing the status of cadres and employees, a full mobilization of the enthusiasm, initiative, creativity, and effective solution to the ideological and political work and the depth of integration of production and management problems, to achieve a record Good activities and corporate security management service interaction.
Publicity to show highlights
Increase internal and external propaganda, “Ben Thanh Southern Window” to open up the activities and internal LAN column, published a “my side of the Communist essay collection” and “my side of the Communist character set” to introduce the unit to carry out activities, promoting activity experience. The grass-roots party branch have used blackboard newspaper, poster describes “Meizhouyixing” deeds. As of January 13, presentation 70 release events, summary of four stages of activities, live demonstrations organized 2 field study seminars 1, Trade Show Displays 20 sets, 10 Retractable Banners. External active contact with local media, “Dalian Daily”, “Dalian Legal News” correspondent interviewed, respectively, the Ministry of cabin “demonstration group members” and to Hattori convenience measures a special report, made a number of online media reproduced, “China Civil Aviation News “,” China Southern Airlines News “,” Air Pictorial “and other industry and local media activity 151. By design, structure, and guide propaganda highlights to achieve a position of using its own publicity and external media interaction, to create a excel activities of a thick atmosphere.
Tags: banner stand, retractable banners
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