There is no doubt that the word of mouth marketing model with a low-cost, high-yield, and a lot of people are familiar with the brand, such as Apple Computer, Pepsi-Cola, Starbucks, etc. have the use of word-of-mouth marketing rapid growth and further expansion which even overide other major promotional tool like Retractable Banners. But others believe that word-of-mouth marketing is random, random, something that can not be mastered, that word-of-mouth marketing, many companies can not answer the problem has become.
So, how to do effective word-of-mouth marketing?
Obvious to consumers leave a deep and memorable experience is the premise of the word-of-mouth marketing, attention to the customer experience, in order to gradually open the the Road magical word-of-mouth marketing door. Opened diamond culture TESIRO psychic experience center, so that the customer being in polished diamond production process, so that consumers personally feel the fun of consumption, the customer the more memorable, the reputation formed more vivid, appealing the stronger.
In addition, TESIRO psychic hearing, sight, taste, smell, touch, multi-angle left to the customer a better experience, so as to form a good reputation - acoustically, in-store play Belgian music; nose spraying European royal perfume, elegant ambience in the air; visual, old diamond grinding tools striking of European furnishings complement each other; taste, a gift from authentic Belgian chocolate; tactile The unique high-quality cut diamond model allow customers to experience the charm of the high-quality cut diamonds ...
At the same time, word-of-mouth marketing choice must be people talking about popular topics easy to see, for example, unusual or daring novelty thing, with a controversial story, celebrity anecdotes, interesting social events, etc. and so on.
It is also the news media select the standard. One of the elements of effective word-of-mouth marketing is that the need to attract the attention of the media, because media coverage than the ads that arouse the attention of the public, the media reports more credibility. The involvement of the media, often receive unexpected results.
TESIRO psychic scene moved into the jewelry store of diamond cutting and grinding is consistent with this feature. Jewelry market in China, is a typical market information asymmetry. Jewelry in substance and value constitute different from ordinary consumer goods, under normal circumstances, the average consumer is difficult to know the type, quality, design, processing and other information. Diamond cutting and grinding field moved into the jewelry store, in line with the novel, the principle of unusual, can cause consumer word of mouth, media coverage, and then get the expected spread of effect is not surprising.
To note that the word of mouth marketing is not merely pursue the easy dissemination and forget the essence of marketing like the use of Retractable Banner Stands, and the brand's main demands, it must closely combined, form a positive association between the reputation and brand of the core demands. Reputation established must explain the brand core demands, plus brand assets. Enterprises show their unique demands at the same time, allow consumers to remember that their own interests point to form a differentiated competitive advantage.
Belgium reputation in the global diamond industry, is the birthplace of the world's diamond processing, the world's largest diamond cutting centers, known as "Diamond Kingdom, diamond cutting and grinding here exquisite Belgian cut is also known as a quality diamond cut workers. TESIRO psychic parent company is located in Antwerp, Belgium, to maintain a leading position in the world diamond industry, has the most state-of-the-art diamond processing technology and equipment. The cutting center moved into a jewelry store to consumers to better display quality cut diamonds in Belgium, passed the core demands of the brand.
Of course, the word-of-mouth marketing to succeed, companies must continue to provide products and services for customer satisfaction, in line with people's psychological expectations Otherwise, the long-term accumulation of good reputation, is very likely to disappear because of the defects of the products and services no shadow without a trace. Related survey shows that more than 80% of consumers will complain about the dissatisfaction of some commodities to your family and friends. Be seen lethality has negative word of mouth is also extremely powerful.
Today, with the increase in the diversification of the information channels and the optional space, whether it is television, Internet, newspapers or magazines, the information passed on are facing a credibility weakened, lack of information delivery with little problem, the mass media on the potential consumer by the influence and the confidence index is significantly reduced. In this context, the word-of-mouth marketing, this historic means of dissemination re by a business concern. The charm of the word-of-mouth marketing is to make everyone a propagation medium, it is clear that businesses have no reason to give up this valuable media resources.